![]() It sums up the Odd Future phenomenon in all its extremes, a collective of talented friends messing around and creating together in the eye of a music industry hurricane. 2, released 10 years ago this weekend, was the group’s grand statement, a major label album that sounds as petulant and grimy as their lo-fi 2008 debut recorded in Syd’s home studio. Despite these projects’ muted impacts, the media circus surrounding the group continued into 2012 every shocking lyric, new collaboration, antagonistic interview, and raucous live show was well documented by a relatively thriving music media - including this very site. A year after Odd Future hit the cover of Billboard, the music industry was ready for these chucklehead kids to grow up and make some damn money already: A March 2012 Guardian story noted that the group had parlayed their initial Tumblr fandom into tours, VMAs, and pop-up shops, “but not, as yet, into actually selling many records.” After releasing his second album Goblin through famed London indie XL Recordings, leader Tyler, The Creator stocked Sony imprint Odd Future Records with a few minor projects, including EPs by Mike G and Hodgy Beats and the debut by nascent R&B side project the Internet.
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